Interview with Rodolfo Belcastro: Building Bridges Through Strategic Communication

In this interview, Rodolfo Belcastro explores the power of strategic communication as a tool for transformation for brands, institutions and leaders. He emphasises the importance of consistency between values and messages, with authentic narratives that help build trust among the global public. He explains how the relationship between storytelling, sustainability and engagement has become central to contemporary strategies. He highlights how crises require speed, transparency and empathetic leadership in order to preserve reputation and credibility.

Read the full interview