Strategic Communication Excellence: Insights on Reshaping Brand Identity with Rodolfo Belcastro, Driving Global Influence, and Navigating Change

In an interview with The World’s Times, Belcastro explains how strategic communication can transform brand identity and expand global influence. He recounts the case of clients who doubled their customer base and increased brand awareness by 35% thanks to integrated rebranding strategies. He emphasises the importance of aligning internal and external communication, managing transparency in times of crisis and building narratives consistent with ESG objectives. He proposes that storytelling is a key element in winning in the competitive global arena.

Read the full interview